As a result, we’re seeing many brands trying to get creative with their customer engagement strategies. Some are returning to ...

As the nearly 130-year-old pharmaceutical company consolidated its CRM systems, it cut down on vendor costs and paved the way ...

Leading with predictive analytics and AI requires leadership that is comfortable asking uncomfortable questions.

As with all forms of AI and machine learning, agentic AI will require guardrails and human oversight to avoid harmful ...

India], May 13: Tredence, a global leader in data science and AI solutions, today announces that it has been named a Leader in The Forrester Wave™: Customer Analytics Services, Q2 2025. Forrester ...

In the competitive world of insurance, understanding and meeting client needs is crucial for success. This seasoned ...

Retail businesses are embracing technological advancements to enhance customer experiences and optimize performance. In his latest research, Sucharan Jandhyala explores how advanced customer tracking ...

Meesho, a popular e-commerce platform, offers an Android analytics feature that can greatly improve your sales strategy ...

Forget rearview metrics—chief data officers are using predictive analytics to steer goal-setting with real-time, forward-looking precision. Data and AI integration. Predictive analytics allows ...

As of 2025, digital transformation in the utility sector is well underway. Most electric utilities have already initiated ...