As a result, we’re seeing many brands trying to get creative with their customer engagement strategies. Some are returning to ...

As the nearly 130-year-old pharmaceutical company consolidated its CRM systems, it cut down on vendor costs and paved the way ...

Leading with predictive analytics and AI requires leadership that is comfortable asking uncomfortable questions.

Meesho, a popular e-commerce platform, offers an Android analytics feature that can greatly improve your sales strategy ...

Retail businesses are embracing technological advancements to enhance customer experiences and optimize performance. In his latest research, Sucharan Jandhyala explores how advanced customer tracking ...

In the competitive world of insurance, understanding and meeting client needs is crucial for success. This seasoned ...

India], May 13: Tredence, a global leader in data science and AI solutions, today announces that it has been named a Leader in The Forrester Wave™: Customer Analytics Services, Q2 2025. Forrester ...

As of 2025, digital transformation in the utility sector is well underway. Most electric utilities have already initiated ...

Strategic Communications Africa (Stratcomm Africa) and Global Info Analytics officially launched their Customer Satisfaction ...

Forget rearview metrics—chief data officers are using predictive analytics to steer goal-setting with real-time, forward-looking precision. Data and AI integration. Predictive analytics allows ...