Here are four strategies for embracing a customer-centric approach to growth in order to balance acquisition with retention.

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

Successful customer acquisition can often take a lot of trial and error to master. We asked industry experts to share one ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Fabletics, the world’s most fashionable, high-performance active and lifestyle wear brand, has partnered with Iterable, an AI ...

Parkway Toyota’s Nick Latino shares how strong fixed ops strategies, customer retention, and efficiency drive profitability ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

Digital transformation has undoubtedly changed the way businesses approach customer engagement. Mega-corporations and international conglomerates were quick to understand the implications and ...

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

Content Marketing Institute report found that 91 percent of B2B marketers use content marketing to reach customers, up from ...