Taking the consumers’ pulse and understanding their behaviors can help your company better achieve your goals.

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

If customers know their rights and know that their data is protected, they’re more likely to trust businesses with their data ...

With the two identities of the customer defined, we can talk about the different commerce models that represent how goods are sold. B2B: Business-to-business B2C: Business-to-consumer D2C: ...

Consumer confidence in the U.S. sank further this month, reflecting increasing unease over President Trump's tariff policy ...

The Trump administration has agreed to pause its campaign of layoffs and funding cuts at the Consumer Financial Protection Bureau.