Customer data management is a hot topic. According to the 2016 CMO Survey, spending on marketing analytics will increase 66% in three years. Customer acquisition, retention and segmentation are the ...

Editor's Note: This article has been updated on March 13, 2024 to include new data and information. The original content was authored by Tom Regan. The more businesses understand their customers — ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Customer data forms the beating heart of your database – it’s the lifeblood that keeps your company’s cash flow, well, flowing. As a marketing director, you want that database to grow over time – not ...

Vocalocity, the fastest-growing provider of VoIP for small business, today announced that it has partnered with eAgent, an online insurance agency and document management system, to provide enhanced ...