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Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights ...

In this customer-centric landscape, marketers are rethinking the funnel. They are looking to identify, target, and start dialogues with unique audience segments across all stages of the customer ...

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Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send. The post An email automation blueprint for smarter customer journeys appeared ...

Service isn't just fixing problems. Analytics isn't just collecting data. B2C companies need to move away from a siloed customer-funnel approach, and a platform like Klaviyo that brings all customer ...

What employee engagement can learn (and take) from the customer funnel Should employee engagement be viewed through an HR ...