In this customer-centric landscape, marketers are rethinking the funnel. They are looking to identify, target, and start dialogues with unique audience segments across all stages of the customer ...

A. The lifecycle marketing model has no closed walls The lifecycle model breaks down the walls of the sales funnel and opens up the buyer's journey model. In other words, it maps to real-life, modern ...

What employee engagement can learn (and take) from the customer funnel Should employee engagement be viewed through an HR ...