Nevertheless, 2024 will continue to be a massive year for GenAI adoption. According to an Everest Group study (which was supported by my organization, TELUS International), 55% of customer ...

If safeguarding the CRM project from risks is your top priority, consider getting advisory support from third-party CRM experts before implementation starts. An experienced CRM consultant will analyze ...

The solution lies not in more sophisticated AI with a more refined approach to implementation. By combining technology road mapping—a visual planning methodology pioneered in telecommunications—with ...