Let me suggest four steps for synchronizing your brand marketing with the customer journey. 1. Create and maintain a panoramic ... future marketing-mix optimization models, test/control strategies, ...

An exclusive interview with Pfizer’s Wayne Simmons on reshaping customer experience by listening to those interacting with ...

For retailers looking to boost customer engagement and foster long-term loyalty, managing the Rule of 7 with positionless marketing helps brands execute this strategy efficiently.

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

So, record how your marketing, sales, and customer success teams use AI across the journey in a cross-functional AI strategy document. A spreadsheet works great for keeping the details organized—like ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

In 2025, businesses must adapt to a rapidly changing landscape to stay competitive. With advancements in technology, shifting ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

The best data strategy identifies ... Now apply that to marketing analytics. If your dashboard is tracking 20 engagement metrics, how do you know which one actually signals customer intent?

That was the heart of “The Value Multiplier: Unlocking ROI Through Your CDP Journey,” a dynamic B&T Breakfast Club featuring ...

Content Marketing Institute report found that 91 percent of B2B marketers use content marketing to reach customers, up from ...

It takes the heavy lifting off of their plate, doing all the legwork so that their marketing, social media, and customer care teams can focus on strategy,” said Ohad Hecht, CEO, Emplifi.