Why the Customer Life Cycle Is Important to Marketers It helps you understand your customers. Understanding your customers’ life cycle provides insights into the motivating factors that might change ...

HR leaders need to internalize that marketing to employees is an ongoing process, not something that stops after onboarding.

This is how Sterne and Cutler, authors of Business Metrics For The New Economy, defined customer life cycle. However, lifecycle marketing does not end with creating brand advocates for your store.

Life cycle marketing lets marketers give their customers a customized treatment that has the best chance of pushing them forward through the buying life cycle—instead of capitalizing on those who are ...

Content marketing has taken the world by storm and nine out of 10 organisations now use it. So, now is the time to take your content strategy one step further by tailoring it to the the different ...

To be truly customer-centric, marketers need to move beyond channel-based tactics and instead organize and orchestrate touch points across channels in the context of customer life cycle stages.

Each group has its own preferences and needs, which should be reflected in your product marketing strategy. How to gear your product marketing strategy to your customer life cycle: 1.

If you want to succeed at demand generation automation, you can't just tackle a little awareness here and a smidge of deal closing there. In this lesson, you'll learn a framework for planning the ...

The Accounting Review, Vol. 91, No. 3 (MAY 2016), pp. 883-906 (24 pages) Using a recently expanded dataset on supplier-customer links, we introduce a dynamic relationship life-cycle hypothesis. We ...

Gartner, Voice of the Customer for Contract Lifecycle Management, Peer Contributors, 14 March 2025, Gartner®, Magic Quadrant for Contract Life Cycle Management, October 2024, and Peer Insights ...