Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. At the heart of this experience are common triggers ...

Messaging needs consistency. Conflicting language across functions leads to confusion and erodes customer trust. Leadership drives change. Leaders must model collaboration, remove blockers and keep ...

Get ready for your reviews to go through the roofs, your customer loyalty to respond likewise, and your cash registers to start ringing like they’ve never done before. When interacting with a customer ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...

The smartphone has become the center of digital life. Every journey, from shopping to issue troubleshooting to entertainment, increasingly begins and ends on our mobile devices. For brands, this shift ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

As CFOs step up as business architects, strong C-suite partnerships are essential to bring their blueprints to life. I recently spent time exploring how CFOs can better team up with CROs and CTOs to ...