Customer Segmentation Strategy for a Telecom Company June 10, 2020 12:03 PM Eastern Daylight Time ...

Geographic segmentation is one of the commonly used types of customer segmentation strategies that leverage factors like states, nations, cities, regions, postal/zip codes to segment the customer ...

Societal and environmental values increasingly impact customer segmentation and brand loyalty. In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye ...

To become a truly indispensable asset to an organization, marketing operations professionals should master these seven ...

Deep Segmentation In Action We recently worked with a pharma client to reach a group of individuals with a unique medical condition with the goal of recruiting patients in clinical trials.

Getting the segmentation criteria right: Developing an effective strategy for customer segmentation can take time and effort, given there are too many criteria to consider, from demographics ...

In the meantime, though, standard customer segmentation strategies may actually be a leading cause of poor customer experiences. The key is to at least start thinking about segmentation differently.

“There are many various levels of customer segmentation, and sometimes it mystifies me as to how companies decide on them,” says Ron Shevlin, senior analyst at the Aite Group. “But at this point it’s ...

Advanced customer segmentation offers a strategic lens for B2B marketers to understand and prioritize prospects, optimizing each interaction. Here's how advanced segmentation can boost your lead ...

Fall allows you to modify your customer segmentation based on accumulated yearly data. Effective segmentation results in tailored marketing strategies, boosting engagement and returns.