Data-driven B2B lead generation in 2025 emphasizes buyer journey orchestration, targeted content, optimized automation, and advanced analytics to consistently deliver qualified leads and measurable gr ...

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Even the most data-driven B2B buyer is influenced by emotion, especially when making financial decisions. Forrester’s Business Trust Survey found 43% of business buyers admit they make defensive ...

XTransfer, the World's Leading & China's No.1 B2B Cross-Border Trade Payment Platform, is empowering over 700,000 SMEs across ...

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

In the fast-evolving world of B2B sales, artificial intelligence (AI) is revolutionizing how sales teams operate, shifting ...

However, 88% of B2B buyers said they wanted to hear from vendors when researching their options. This is why Sopro combed various data sources to understand which channels and tactics resonate most.

The new State of Marketing Data 2025 report focusing on the challenges and opportunities defining the future of marketing ...

Post-pandemic B2B content marketing demands value-driven, personalized, omnichannel, and interactive content—measured by data—to build trust, engage buyers, and drive qualified leads.

Telecom operators are reinventing their business-to-business services to capture new AI revenues, but their efforts will only ...