For your company’s data-driven strategy to succeed, it is essential to select key performance indicators (KPIs). These are the crucial data-driven analytics metrics that warrant your precious ...

Lauren Parr is the co-founder and Product Director at RepuGen, one of the leading healthcare reputation management platforms.

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Data. It’s the springboard for modern marketing. It’s pored over and analyzed to find the ideal target audience for a product or service. In this article, we’ll explore target audiences, data sources, ...

While data is essential to marketing campaigns' success, the key is understanding how to use and analyze it. This blog will discuss the critical ways marketers can create data-driven marketing ...

According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in ...

In 2025, success hinges on a data-driven marketing strategy that integrates AI, first-party data and personalization to build trust and drive long-term growth.

Data-driven strategies start and end with reliable and actionable data — and the tools, processes and teams to turn that data into information. Learn how you can join our contributor community.

The data-driven approach allows businesses to analyze customer behavior, purchase patterns, and product performance, which can be used to optimize marketing strategies and improve product listings.

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...