Nothing could be further from the truth, as it is everyone's role to engage around the customer to create and exchange value. For marketing ... The best definition I have found is one by GfK ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

According to a new Salesforce report, the “State of Marketing,” companies are organizing ... To meet customer’s expectations around their definition of personalization, i.e. “know me!,” ...