The first step to writing a brilliant marketing plan is to understand what marketing is, and what it is not. And that can be difficult because the standard definition of market is, well, sorta ...

The "marketing plan" element is multifaceted and imprecise. A distributor's marketing plan may be based on a contract, course of dealing or industry customs. A marketing plan need not be mandatory.

2. Slow down "The smartest companies sometimes take a slow marketing approach that ironically delivers faster results long-term. Slow is more sustainable: for programs, for companies, for people." ...

To improve the chances of your channel partnership marketing plan's success, take the following six actions. 1. Obtain useful data on company products and services In addition to knowing how to sell ...