The following is reprinted with permission from strategicplanningMD.Strategic planning is a process by which we determine the answers to two questions and then craft a plan to achieve desires results.

The classical definition of strategy, as it was coined by Alfred Chandler in 1962, is that “strategy is the determination of the basic long-term goals of an enterprise, and the adoption of courses of ...

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

March's Harvard Business Review features an article (free link) by Joseph Bower of Harvard Business School and Clark Gilbert of Brigham Young University Idaho on corporate strategy. There's so much ...

After breaking the ten most important myths about strategy in my recent series of articles, I owe an answer to the question as to what strategy is and how organizations are supposed to deal with it.

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...