Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

Those are all strong indicating metrics; but deep down, we all wish our content generated more leads. A demand generation-driven approach to content marketing makes that possible—generating leads as ...

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) ...

From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.

NextEra Energy Inc., the biggest US utility and No. 1 developer of wind and solar generation, believes power plants fueled by ...

Industry leaders have warned Congress that U.S. power infrastructure faces risks as soaring demand collides with retiring ...

Rapid adoption of AI technologies could trigger a black swan event for power demand globally. The question is how utilities ...

Those can include microgrids. The new report by Accenture shows that data centers alone could consume almost one-fifth of ...

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not ...

With estimates that demand from data centers could double or triple by 2028, energy experts discuss role of renewables in an ...