“This more efficient process will enable us to develop compelling campaigns more frequently.” That evolution is about more than simply adding specificity and more words. Here are four easy tactics to ...

The answer is they were all invented by William Shakespeare in order to add detail to his scripts. When the exact word he wanted wasn’t available, he would quite often combine verbs and nouns to ...

Whether you're conducting a yearly performance evaluation or a minor productivity checkup, the words you use make a large difference in the quality and message of a review. The right wording ensures ...

You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...

Simon Horobin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...