To help you answer this question, this article looks at why emotional marketing works and how you can develop more emotional brand communications. Is your brand memorable? Do you really know what ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

It's personal. It's emotional. Here's what a brand really does To develop a brand, you need to understand how it works and what it does. You need to separate your brand from your product, and think of ...

Is developing differentiated brand communications that deliver real world value and drive brand uptake your goal? If so, understanding how the pharmaceutical market defines brand value and knowing ...

In an AI-driven working world, your digital presence and professional identity are crucial. Learn how to build a personal ...

Nursing Career Development Another great reason to create a personal nursing brand is for nursing career development. Whether you’re working on enhancing your skill set for your current job or ...

In the last few years there has been a refocus on the benefits of brand building; this is at least in part due to the persuasive arguments put forward by Byron Sharp and the analysis by Les Binet and ...