Brand positioning is the process of differentiating your brand from competitors in the market, finding a niche for your brand and communicating that to your target audience.

Creating a brand positioning statement is only the beginning. The real challenge lies in testing and gathering feedback on whether the positioning strategy is living up to what is expected.

Marketing Strategy - arn how to go toe-to-toe With the Big Guns, learn what defines below-the-line, and read the difference between a value proposition and positioning statement.

2. Create A Positioning Statement. My best advice is to create a positioning statement. Doing so requires senior leaders to dig deep and reach 100% consensus on exactly who you are as an organization.

Positioning statements are also more powerful than USPs for a simple reason ... This chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what ...