Product Strategy offers a cradle-to-grave approach for managing and optimizing the life of a product or service. This program will equip you to think like the CEO of your product or service, all in a ...

Tools like Tableau Pulse, Sisense and GiniMachine can help you automate GTM reporting. Automation can make it easier to get ...

The Technology Strategy course focuses on formulating business strategy ... Such a plan will include developing the product-market alignment, determining the initial application and analyzing the ...

A thorough marketing strategy covers the four Ps of marketing: product, price ... can be used to identify untapped audiences and develop a plan for reaching them, which will increase sales ...

MacCormack, Alan, W. Crandall, P. Toft, and P. Henderson. "Do You Need a New Product-Development Strategy?" Research-Technology Management 55, no. 1 (January ...

Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School ...