If we want to keep the brilliant, resilient marketers in this industry, we owe them more than impossible jobs with impossible ...

The GenAI era has also given rise to entirely new roles within marketing teams. Positions such as the AI marketing strategist and the creative technologist are becoming increasingly important.

Chief marketing officer exits came fast and furious last month. First, there was United Parcel Service, which said in early December that it was eliminating the CMO role.