Differentiated marketing aims to create a highly specialized product or service that appeals to a smaller group of people. Meanwhile, undifferentiated marketing appeals to a broad market base.

Differentiated marketing strategies are employed when a company's customers have diverse tastes. A company's use of a differentiated strategy versus one that is undifferentiated affects its entire ...

Share-of-wallet is one of the most valuable yet underused tools for driving differential marketing investments in one’s customer base. For example, two customers who spend $800 annually with your ...

Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and ...

RISE ABOVE THE COMPETITION If you want to create a sustainable, differential advantage over the competition, a true strategic plan is essential. It causes you to move beyond this quarter's revenue ...

Until recently with the rise of the internet, differentiated marketing was something for big companies with large marketing budgets. Now, companies of all sizes can tailor their approaches to ...

These tools include behavioral prompts, differential marketing, game-like features (commonly referred to as gamification), and other design elements or features designed to engage with retail ...