Differentiated marketing strategies are employed when a company's customers have diverse tastes. A company's use of a differentiated strategy versus one that is undifferentiated affects its entire ...

Differentiated marketing aims to create a highly specialized product or service that appeals to a smaller group of people. Meanwhile, undifferentiated marketing appeals to a broad market base.

Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and ...

Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and ...

While the SEC's thinking on the subject is at an "early stage," its rules may need updating to account for an artificial intelligence-led revolution in predictive analytics, differential marketing ...

Share-of-wallet is one of the most valuable yet underused tools for driving differential marketing investments in one’s customer base. For example, two customers who spend $800 annually with your ...

2018 Success Case Study: Gymshark - How a Differentiated Product and Social Media Marketing has Catapulted this Online Active-Wear Retailer to Success - ResearchAndMarkets.com ...

These tools include behavioral prompts, differential marketing, game-like features (commonly referred to as gamification), and other design elements or features designed to engage with retail ...