Differentiation is Amazon's most common generic strategy. Technology and skilled human resources have allowed the company to differentiate its business models. Their website and apps allow them to ...

Establishing research and development (R&D) centers globally enables companies to tap into local expertise and foster innovation. Examples include: • Google’s AI lab in Canada, which draws on ...

In a nutshell: how do you differentiate your brand? This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to ...