Case in point, digital advertising costs are about to jump roughly 10% for Washington businesses thanks to a record tax package rammed through the Legislature last spring. In total, the new tax ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

Prof. Aleks Farseev is an Entrepreneur, Keynote Speaker, and the CEO of SoMonitor.ai, a GenAI Marketing Communications Analysis Platform. As the member leader of the Forbes Technology Council ...

On May 20, 2025, Washington Governor Bob Ferguson signed into law Senate Bill (SB) 5814, a sweeping tax bill that expands Washington’s retail sales and use tax to digital advertising services and a ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

Idaho’s top real estate agents are not cashing commissions in Boise – they’re writing tax laws in Olympia. Washington state legislators keep raising the cost of doing business so fast that they may as ...

Idaho's top real estate agents are not cashing commissions in Boise - they're writing tax laws in Olympia. Washington legislators keep raising the cost of doing business so fast that they may as well ...