Last year marked the first time digital video ad spending outpaced linear TV, capturing 51% of the total. The trend is expected to continue in 2025, with digital projected to account for 58% of video ...

Digital ad spending streams past traditional TV. Major networks like ABC, NBC and CBS are touting their shows this week in hopes of securing advertisers’ dollars for a year.

Trump, for example is running approximately 2,300 ads on Facebook right now. This is further proof that broadcast models are starting to lose hold, experts said.

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The digital advertising landscape is undergoing a significant transformation. Over the ...

Radio digital is projected to grow at a 3% CAGR from 2024 to 2028, accounting for 3.4% of digital advertising in 2024, including political ads.

Specialising in native, display, video, connected TV, audio, in-game, and digital out-of-home advertising, StackAdapt is the #1 DSP and a Top 100 Software Product on G2, supporting marketers and ...

According to Kantar's latest norm-based research report, ‘The Influencer Playbook’, influencer content outperforms digital ads in driving lower and mid-funnel metrics in India. While influencer ...