Advisory and consulting firm PwC this week released a report detailing that global entertainment and media (E&M) industry revenues edged towards US$3 trillion in 2024 and are forecast to hit US$3.5 ...

Dive Brief: Global advertising revenue for media owners is expected to hit $979 billion in 2025, a 4.9% increase from 2024, according to a report released by Magna, a unit of IPG Mediabrands, on June ...

The U.S. remains the largest advertising market in 2025, accounting for 41% of global ad spend, followed by China (17%), Japan, the U.K., and Germany. Together, these five largest ad markets ...

Digital Share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. US Market: The largest ad market globally, the US, is set to reach $379 ...

Dive Brief: Global ad spending expectations for this year and next have been slashed by $19.8 billion due to higher macroeconomic uncertainty, according to an updated forecast from WARC. The outlook ...

Growing use of artificial intelligence in advertising is expected to boost the global entertainment and media industry’s revenue to $3.5 trillion by 2029, according to PwC.The industry is projected to ...

Now in its twelfth year, the report, developed in partnership with Advertiser Perceptions and Guideline, provides a comprehensive snapshot of the U.S. digital video marketplace across CTV, social ...

If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s ...

The eCommert Navigator Q3 2024 report, which analyzed data from over $10.3 billion in ad spending across 15 markets and 17 categories, reveals that aggregate cost-per-click (CPC) growth has ...

GroupM, a unit of advertising giant WPP, had forecast in June that global ad spending would hit $1 trillion in 2025. That, too, marked an acceleration from an earlier prediction that it would ...