Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. 27, 1994 -- and celebrate digital advertising’s silver ...

2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to action was a simple ‘click here’.

When that first banner ad appeared in 1994, it had a click-through rate of 44%. By 2016, average click-through rate had fallen to a mere 0.14%.. That’s quite the drop in effectiveness.

Since its experimental debut in a then-futuristic campaign, the banner ad has remained digital advertising’s reliable workhorse, and even today, display advertising (including banner ads) is ...

The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its tombstone. “Since the banner is digital advertising’s legacy, it’s what most people ...

The banner ad also introduced the early concept of targeted digital experiences, where users could encounter ads relevant to their interests or activities on any given website. Today, we have gotten ...

Another method is to make advertisements less banner-like. The more an advertisement resembles native online or mobile banking page content, the more users will look at it . According to a study from ...

Banner ads deliver cost-effective and highly visible coverage for all your products and services. The Labroots website is the perfect place to be seen and get conversions. With a wide range of digital ...