Vector, Trinity Hunt buy into digital marketing; OceanSound bets on fintech; TPG acquires OneOncology from General Atlantic PE Hub looks at six recent digital marketing deals.

As artificial intelligence reshapes marketing technology, vector search has emerged as a critical capability for 2025 data strategies. For marketing leaders, understanding how this technology ...

Digital marketing strategy is a marketing strategy that lives exclusively on digital mediums such as search engines, websites or social media. As a strategy, the campaign takes specific tactics ...

A digital marketing strategy must be tailored toward specific company key performance indicators (KPIs). Core elements of creating a successful strategy include: Digital channels. Target audience ...