AI in digital marketing transforms customer interactions and business model development as well as automation workflow management.

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help ... how their marketing spending affects business outcomes, especially in today’s complex ...

This as-told-to essay is based on a conversation with Elizabeth Nelson, the 31-year-old owner of a digital-marketing agency ... extremely reluctant to grow the business because I knew I'd ...

Technology keeps driving marketing’s future, and only those with eyes for change and anticipation will make it at the cutting edge. Jack Zuckowsky, founder of Fuel Media Agency, is a thinking ...