Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

AI in digital marketing transforms customer interactions and business model development as well as automation workflow management.

In today’s market, most firms must integrate traditional and digital ... and exploiting business opportunities. Guest Speakers and in-class exercises will be utilized to provide insights and relevancy ...

This as-told-to essay is based on a conversation with Elizabeth Nelson, the 31-year-old owner of a digital-marketing agency ... extremely reluctant to grow the business because I knew I'd ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help ... how their marketing spending affects business outcomes, especially in today’s complex ...

As a result, most employers require more extensive knowledge of digital marketing from their employees – even from staff with traditional marketing roles. Rutgers Business School's Master of Science ...

Digital marketing master’s programs offer graduate-level courses on strategies and tools to successfully market a product, brand or business – and how that applies in an evolving digital ...