The digital campaign canvas is a one-page document where you map out all of the key elements of a campaign to ensure that they align with the overarching business goals.

A B2B campaign might prioritize LinkedIn and email marketing, while a B2C brand might focus on Instagram, TikTok and influencer partnerships. Evaluate where your target audience spends the most ...

3. Ensure functionality of digital platforms The success of a digital marketing campaign often relies on the use of company-owned platforms or channels, such as websites or social media profiles.