Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

enhancing the overall effectiveness of their campaigns. Incorporating these strategies into your digital marketing plan can significantly enhance your business's online presence. By focusing on ...

Digital penetration continues to grow and those looking to take advantage of the new opportunities will need to understand ...

A TV ad reaches a finite audience, but digital video channels enabled the Emirates spot to be viewed more than 3.8 million times and earn 75,000 social shares within the first week of its launch. Of ...

In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and ...

Incorporating cyber security into your digital marketing strategy is a proactive approach to maintaining brand integrity.

Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built on the communication channel. The real benefit of email marketing is the direct ...

The afaqs! Digies Conference 2025 is designed for professionals and organisations shaping the digital marketing landscape.

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

The comprehensive analysis includes statistics showcasing the impact of effective branding on consumer behavior, digital engagement, and overall revenue growth. Among the highlights: 77% of consumers ...