Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely achievable.

Discover the influential trends in digital marketing set to redefine the landscape by 2025 and how businesses can adapt to stay ahead.

This course is suitable for you if you are: Advance your marketing career with the latest digital strategies to drive customer loyalty. The course follows the 3C Framework: how to connect with your ...

Digital penetration continues to grow and those looking to take advantage of the new opportunities will need to understand ...

In this modern era, the integration of artificial intelligence (AI) has revolutionized mobile commerce by enabling highly ...

The Digital Marketing Association of the Philippines (DMAP) ushered in the new year with an energizing start at its first ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

The OST framework provides the structure for turning ... Take Emma, the owner of a boutique digital marketing agency. She had a vague goal of “growing the business.” Nice idea, but it ...

That marketing/advertising dilemma may be one of the most persistent ... For about eight years, I was on a team that served as Capital One's digital media and analytics agency. Capital One was an ...

Digital marketing is about more than figuring out how to use the latest social media platform to promote a product or organization, but that’s certainly part of it. As digital technologies and ...