While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

From understanding the basics of digital marketing to exploring the opportunities it provides, this book discusses the potential of digital marketing. INDIA, February ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

Ajay Gupta founded Stirista in 2009. As CEO, he oversees the data-driven, performance marketing solutions provider's global growth. Every day we hear about the state of the economy, rising inflation ...

In a development for aspiring digital marketers throughout Bangladesh, a free Bangla course covering the fundamentals of digital marketing was unveiled. Nazmul Ahmed, a certified marketing consultant, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. At my advertising agency, one of our primary jobs is to demystify the digital marketing ...

Here are some digital marketing basics: Identify keywords Steve Covey in his book 7 habits of highly effective people, taught us that we should begin with the end in mind. This is just as relevant to ...

‘Cross-channel,’ ‘multi-channel,’ ‘integrated’ and ‘holistic’ are just some of the terms used by marketers to describe campaigns that run across multiple channels and platforms. However, when it comes ...

Days when creating iconic brands with a cult following took half a century to drive brand loyalty are left way behind. In this era of digital behemoths and oligopolies, the key fundamentals of brand ...