Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a ...

Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host. A marketing funnel guides prospective customers through ...

Normally, marketing is responsible for the first part of the funnel, and then sales takes over toward the end. However, the digital transformation has changed — and is continuing to change ...

Experiment with and refine your digital channels for each marketing funnel stage . The key to good marketing and a strong ROI is to track your metrics and see what’s working—and what’s not.