Quad/Graphics is extremely confident in the sector's ability to play the leading role in direct marketing campaigns, even as it opens doors to mobile, Web and e-mail channels.

Is direct mail marketing still useful? While it may seem that the entire world has gone digital, traditional mail still has a solid place in marketing. According to a 2020 MarketingCharts survey ...

Quad/Graphics has named Kris Persons as senior VP of Direct Marketing. Persons most recently served as VP and enterprise growth leader for Merkle. Prior to Merkle, she served as VP at Epsilon.

A direct mail flyer may be a thing of graphic beauty and even win a design award, but if it's sent to someone who is not in the market for what you're selling, you've just wasted all the time and ...

And the CPA (cost per acquisition) can be just slightly above that of email. However, direct marketing needn't be an isolated tactic or channel. The graphic lists others—including call-tracking, email ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Sussex-based Quad/Graphics Inc. is investing $25 million to strengthen and expand its direct mail services through its QuadDirect division. QuadDirect brings together response-driven, front-end ...

More specifically, Hook will direct marketing efforts for visual technologies and discrete graphics, driving strategies across verticals for future launches of discrete GPU products.

In this guide, we explain what direct marketing is plus the advantages and disadvantages of direct marketing for your small business Direct marketing is as it sounds – marketing which goes straight to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated ...

Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.