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In 2001 Discovery paid News Corp $255M in cash and equity for The Health Channel, which became FitTV in 2004. It picked up programming from Discovery Health in 2011, when that channel became OWN.
At present, Discovery Fit & Health reaches approximately 47 million homes. In contract, Schleiff said, Investigation Discovery has grown to reach about 85 million homes since the company reworked ...
Discovery Fit & Health reaches 47M homes — which many national advertisers consider too low — and has been a work-in-progress for more than a decade.
into Discovery Life in hopes of attracting a broader audience. Since late last year, the company has been considering how to spur growth at Fit & Health, which launched in 2011 out of network then ...