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The lack of diversity in marketing and advertising has far-reaching consequences, impacting everything from the stories told to the products marketed and the targeted audiences.
They are making marketing material that is pro-diversity on gender, sexuality, race and disability. Change can be uncomfortable, and it takes time. A utopian world of 100% diversity in marketing is ...
As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
If we didn’t, the attendees would see a limited view as to what was really going on in marketing and communication. A lack of diversity was a falsehood that we were helping to project. In 2015, we did ...
If you’re using only a couple, or worst, only one digital marketing channel to promote your brand, products or services, then you will definitely not get the marketing mileage and results you ...
It is the future for business and an imperative for marketers and marketing as we set the pace for an inclusive world where representation matters. Diversity has taken a different importance and ...
It was also the first time that I believed we were doing a disservice to the audience at Content Marketing World. To create the best possible attendee experience, it is our responsibility to get ...
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