'Melania' earns a surprising $7 million, best non-music documentary debut in a decade

Amazon reportedly paid an estimated $40 million to acquire 'Melania' and spent an additional $35 million on marketing.

First lady’s film ‘Melania’ racks up biggest opening for a documentary in a decade

“Melania” opened to the best box office numbers for a documentary in a decade after premiering Thursday in close to 1,800 screens nationwide. The documentary on the First Lady, directed by Brett Ratner,

‘Melania’ Arrives With Strong Box Office Showing for a Documentary

Amazon backed up the Brink’s trucks for the vanity film, resulting in weekend ticket sales of about $7 million in North America, enough for third place.

‘Melania,’ panned by some film critics, opens with strong ticket sales for a documentary

The film chronicles Melania Trump over 20 days last January, leading up to Trump’s second inauguration. Promoted by President Donald Trump as “a must watch,” the Melania Trump documentary “Melania” debuted with a better-than-expected $7 million in ticket sales,

Trump Desperately Plugs Melania’s $75 Million Turkey

President Donald Trump urged his social media followers to check out Melania, Brett Ratner’s “must-see” documentary about his wife, against the recommendations of a long, long list of film critics. Trump,

Amazon’s Promotion of ‘Melania’ Has Critics Questioning Its Motives

The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries.