Add Yahoo as a preferred source to see more of our stories on Google. We’re hesitant to call it a trend since douyin makeup burst onto the TikTok scene some time ago and apparently, is here to stay.

The Douyin blush trend is the latest beauty hack filling the TikTok airways. All it takes is some strategically placed blush to create a sun-kissed look that’s giving sunburn blush a run for its money ...

As an admitted late night TikTok scroller who just so happens to be obsessed with excessive amounts of blush (anyone else?), it makes sense that I would be a total mainstay on BeautyTok. From blush ...

Two contrasting East Asian makeup trends are gaining traction in South Korea, with the soft, natural mori girl look and the ...

This makeup trend combines glass skin with makeup that’s natural and yet enhances your natural features. A viral trend, it basically relies heavily on soft makeup! The first step to get the makeup ...