Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed in Manhattan ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

In 2019 and 2020, Duracell and Energizer sued each other in the Manhattan court over performance claims in ads for Duracell Optimum and Energizer Max batteries. Both lawsuits were resolved and ...

The battery companies are battling over Energizer’s claims that its Max batteries last 10% longer than Duracell. Duracell, which is owned by Berkshire Hathaway , says it has suffered ...

America’s top battery brands are locked in a power struggle over battery life claims.Video below: Patagonia sues Maine retailer over counterfeit jacketsDuracell has filed a lawsuit against ...

Duracell alleges the sole basis for Energizer’s 10% claim is a comparison of AA batteries from the two brands under one industry standard, but the performance is also measured by other standards.

America’s top battery brands are locked in a power struggle over battery life claims.Video below: Patagonia sues Maine retailer over counterfeit jacketsDuracell has filed a lawsuit against ...

In 2019 and 2020, Duracell and Energizer sued each other in the Manhattan court over performance claims in ads for Duracell Optimum and Energizer MAX batteries. Both lawsuits were resolved and ...