IKEA has made very clear choices about who they will be and to whom they will matter, and why. ... How Ikea Creates Massive Demand For The Ektorp Sofa: It Thinks About Moms.

The best news of all is that giving your Ikea furniture a Bemz upgrade is still relatively affordable. For example, sofa slipcovers start as low as $119 for cotton fabrics—meaning your all-in ...