To achieve business success, you must prepare to meet those changes. For that, you'll need a robust marketing strategy framework. Here, we'll explore five marketing frameworks to help you choose the ...

In March, Lidl promoted a limited-edition Dubai Style chocolate bar by producing LIVE shopping and shoppable videos, posted ...

Fashion label Calvin Klein has initiated a global ecommerce expansion strategy, for which mobile and social will play significant roles in providing a seamless customer experience. The fashion ...

Practical Implications and Recommendations Digital Silk advises eCommerce brands to approach product feed management as a core part of their digital marketing strategy. This includes aligning feed ...