Marketing plans include market analysis, customer segmentation, promotional strategies and pricing strategies to position a small business and its products and services for maximum competitive ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...

Developing a marketing plan is an essential part of launching a business. Without a solid strategy for spreading the word about your company, you won't be able to attract new leads or build up a loyal ...