Michigan’s tourism industry contributed a total of $54.8 billion in economic impact to the state’s economy in 2024, according ...

Such is the all-round conclusion reached last week by the most thoroughgoing study ever made of U.S. advertising-Professor Neil H. Borden’s 350,000-word The Economic Effects of Advertising ...

Multiple analyses of the 2025 NFL Draft in Green Bay show that it was a tremendous success as economic impact exceeded expectations.

As the premier journal devoted to the development of advertising theory and its relationship to practice, The Journal of Advertising serves as a public forum where ideas about advertising can be ...