Such is the all-round conclusion reached last week by the most thoroughgoing study ever made of U.S. advertising-Professor Neil H. Borden’s 350,000-word The Economic Effects of Advertising ...

Multiple analyses of the 2025 NFL Draft in Green Bay show that it was a tremendous success as economic impact exceeded expectations.

Michigan’s tourism industry contributed a total of $54.8 billion in economic impact to the state’s economy in 2024, according ...

As the premier journal devoted to the development of advertising theory and its relationship to practice, The Journal of Advertising serves as a public forum where ideas about advertising can be ...