In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

The frame is also a starting point for a range of graphic elements seen in the following sections of this page, and extends the visual language of the brand Due to the range and scale of materials ...

This voice not only informs Heyday's written copy, but also the visual elements that define the brand. For Omsom, Outline designed a wordmark meant to evoke flames and take up physical space, ...

To ensure your marketing efforts are consistent when you're considering business branding, ask yourself: How will your business deliver its key message? How will your mission statement be displayed?

Brand identity comprises distinctive elements—visual, verbal, and experiential—that a company uses to create a specific perception in customers' minds and differentiate itself in the marketplace.

impactful brand experience for our audiences. CU Boulder’s visual identity consists of four core elements and several extended elements that you should apply in the appropriate contexts. The audience ...

CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...