Set up a simple welcome email. When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised. Engage new subscribers by ...

Introduction: The Hidden Key to Successful Email Marketing Imagine you’ve spent hours crafting the perfect email. Your subject line is catchy, the content is compelling, and you’re ready to hit “send” ...

So, the first step for any email marketing measurement system should be to categorize your emails. That lays the foundation for an effective means of comparing your progress in different categories, ...

National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ...

Lesonsky: Is email still the most effective marketing channel for small businesses? Charest: The simple answer is yes. Email ...

Email marketing has long been a cornerstone of digital marketing strategies, and its importance is only set to grow as we ...

And as email marketing continues to grow more competitive, writing effective subject lines is one of the most important ...

However, effective email marketing requires more than just a mailing list. Organizations also need tools to automate delivery, create compelling emails and campaigns, and track metrics.

Legal issues aside, brands will invest in cold email only if it's effective. And there are structural and cultural ... but using scale-boosting tools like marketing platforms and generative AI to cold ...

If you’re like most business owners, you’re always looking for ways to get your name out there. With so many advertising ...